Success stories
Finance

Achmea

Dynamic and coherent vacancy pages

2 min read
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The brief

  • Optimal candidate experience: relevant content and user-friendly application process
  • Differentiating between vacancies for different brands
  • Full measurability for future optimisation of the website and for improving the company’s recruitment strategy.

The approach

Achmea’s multi-brand nature and the multiple target audiences they wanted to attract required a technically complex website, which looks straightforward to the candidate. We made sure that the career website is a starting point of a new, data-driven recruitment strategy:

  • The website is fully measured: All significant interactions are tracked so that the website can continuously be improved.
  • Insight into the quality of hire: We connected the website’s data to the ATS (Connexys). This allows Achmea to measure how many candidates have been hired out of the processed applications. Moreover, it gives information about the quality of the campaigns they have been running.

Goals

Apply directly

A good user experience is key for the new career website. This means minimizing friction by enabling  candidates to directly apply without being forced to create an account first.

Customised vacancy pages

Achmea present customised content to each target group on dynamic vacancy detail pages. The content changes based on:

  • The candidate’s need or
  • The brand the vacancy belongs to.

An IT professional sees for instance different vacancy recommendations and application process information than a digital marketing professional. The background colour of a vacancy is green if it belongs to brand A and it changes to blue if it’s offered by brand B.

I’m very proud of our vacancy pages. They are customised for each brand. They tell exactly what the candidate needs to know about the position and our company. We focused on the candidate’s needs as much as possible. An applicant can, for instance, choose the way how they want to be contacted during the application process; by Whatsapp or rather via email or phone.

Marloes Willems

Features

Powerful integration

Achmea’s career page is fully integrated with their applicant tracking system (Connexys). This rids the applicant of creating an account in the ATS. This improves the candidate experience significantly.

Recruitment dashboard

The measurability of both the website and the marketing activities are top priorities. By improving the measurability, it became possible to reduce the time to hire and improve the intake of candidates.

Achmea’s career page is fully integrated with their applicant tracking system (Connexys). This rids the applicant of creating an account in the ATS. This improves the candidate experience significantly.

The measurability of both the website and the marketing activities are top priorities. By improving the measurability, it became possible to reduce the time to hire and improve the intake of candidates.